Tag: branding
-
Aspirational Branding: 5 Powerful Ways to Connect with Emotions
Discover how Aspirational Branding can elevate your brand by connecting with your audience’s dreams and goals. Learn key strategies to build trust, consistency, and a strong brand identity.
-
The Perfect Brand Launch: Timing, Strategy, and Impact.
A new brand launch is like throwing a big party, where careful planning, a distinct value proposition, a solid brand identity, being attuned to the market, knowing your audience, and preparing your product for success are important factors to consider.
-
How Reliable are Pharma Marketing Literature?
Pharma marketing generally applies a broad spectrum of marketing strategies to establish and boost their branded medicine sales. It includes informative literature (such as visual aids, flip charts, leave behind literature (LBL), pamphlets and booklets), medicine samples, gifts, CMEs, conference sponsorship, KOL endorsements, etc. The list is endless.
-
The Journey from Visual Identity to Brand Identity
A brand’s visual identity, pictorial identity, is a distinctive kind of conveying its objective and purpose. A wonderful brand design enables you to communicate messages that mere words cannot explain. After all, a picture is worth 1000 words.
-
Smith&+Village’s Bold, Modern Take on the Historic Harrods Mark
The iconic London department store Harrods has just opened its revamped Chocolate Hall. Smith&+Village has redesigned Harrods’ own-brand confectionery in a unique way that would stand out in the historic hall among other luxury superbrands.
