Category: Brand Quotient
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The Perfect Brand Launch: Timing, Strategy, and Impact.
A new brand launch is like throwing a big party, where careful planning, a distinct value proposition, a solid brand identity, being attuned to the market, knowing your audience, and preparing your product for success are important factors to consider.
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Zudio’s 5 core insights for success.
Zudio, the 500 million dollar fashion brand, has cracked the code to India’s fashion industry. Just a year ago, it was relatively unknown, but now it’s giving giants like West Side, Pantaloons, and Max a run for their money.