Category: brand management
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Brand Equity Struggles in the Ultimate Acid Test
Assessing a brand’s equity is similar to evaluating a plant’s health. The actual measure of a brand’s power is equity, a term that extends beyond financial measures to include the intangible value that a brand has in the hearts and minds of its target audience. But how do you evaluate this illusive quality? Let’s explore…
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Packaging Power Shapes Brands with Every Box
Packaging is not just about protecting the product; it’s about creating a memorable experience for the consumer. It is a powerful tool for brand building. Here is how packaging plays a crucial role in brand building.
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Diwali Celebrations: Supercharge Your Brand’s Visibility!
Diwali is a holiday when families gather, homes are decorated with lighting and rangoli, and the air is filled with the smell of wonderful sweets. It’s an opportunity for brands to build memorable experiences and a stronger relationship with their audience. Here we talk about the festival’s importance to businesses and how they could take…
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Brand Management Mistakes to Avoid
A brand is more than just a logo or a statement; it represents the complete customer experience. Effective brand management is critical for organisations that want to stand out and develop long-term consumer relationships in today’s competitive marketplace. Avoid these common brand management mistakes.
