Mindblown: a blog about building brands.
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The secret behind online impulsive buying
Brick and Mortar stores attracted more impulsive consumers in those days but now due to the development in retailing and marketing environment, the online shopping environment involves more impulsive purchasing than the former. With the development of online shopping, consumers’ shopping methods can be divided into rational purchases and online impulsive buying. The Internet represents…
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3 new digital advertising tips to increase engagement.
Time and again, digital advertising evolves and so do the consumers. Only a few companies dare to do something different in digital advertising and the rest follow them once it becomes a trend. A no-risk approach with whatever gains they can achieve. The early adopter companies risk a lot and fail too quite a few…
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How Reliable are Pharma Marketing Literature?
Pharma marketing generally applies a broad spectrum of marketing strategies to establish and boost their branded medicine sales. It includes informative literature (such as visual aids, flip charts, leave behind literature (LBL), pamphlets and booklets), medicine samples, gifts, CMEs, conference sponsorship, KOL endorsements, etc. The list is endless.
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Integrated Marketing Communications: 8 Success Shlokas
The idea of integrated marketing communications was first instigated in 1993 by Don E. Schultz. Schultz changed the 4P’s concept into the 4C’s model. The four parts include; consumer, communication, convenience and cost.
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The Journey from Visual Identity to Brand Identity
A brand’s visual identity, pictorial identity, is a distinctive kind of conveying its objective and purpose. A wonderful brand design enables you to communicate messages that mere words cannot explain. After all, a picture is worth 1000 words.
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In advertising awards: Purpose wins. Who loses?
Another advertising awards season comes to a close and purpose is master of all it surveys. “Cannes 2021 will put the spotlight on purpose”, said the PR Week headline on the eve of the festival. “Purpose takes the spotlight at Cannes”, said the Campaign headline a week later.
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Photoshop Halftone & Engraved Effects for Premium Members
Access All Areas members have a new premium download this week! This collection of Photoshop Actions and Smart PSD allows you to easily generate halftone and engraved effects within your design work.
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Output Designs Visual Identity and Website for Alfred Landecker Foundation
Output has created a challenging and provocative brand identity while retaining enough authority to be taken seriously. At its heart is the idea of frail structures that are under threat.
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Nissen Richards Studio Designs Exhibition & Graphics for ‘The Human Touch’
‘The Human Touch: Making Art, Leaving Traces’ is a new, temporary exhibition at The Fitzwilliam Museum, Cambridge, with all exhibition and graphic de
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Smith&+Village’s Bold, Modern Take on the Historic Harrods Mark
The iconic London department store Harrods has just opened its revamped Chocolate Hall. Smith&+Village has redesigned Harrods’ own-brand confectionery in a unique way that would stand out in the historic hall among other luxury superbrands.
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