Mindblown: a blog about building brands.
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Brand Communities Foster Strong Customer Connections
Brand communities have become imperative for businesses seeking to manufacture enduring connections with their clients.
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Brand Value Essentials: Understanding Costs and Benefits
Did you know that companies with a strong brand can see up to 20% higher sales than their less recognised counterparts? Understanding the relationship between brand cost and value is vital for any marketer or business owner.
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Understanding B2B, B2C, and D2C While Crafting Strategies for Diverse Markets
Understanding B2B, B2C, and D2C brands is key to effective marketing. In essence, B2B, B2C, and D2C brands each have distinct approaches and strategies
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Sub-Branding Tactics to Strengthen Brand Identity
Sub-branding involves creating a secondary brand within a larger brand framework. This strategic move can redefine market positioning, enhance brand equity, and create new growth opportunities.
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7 Cs of Marketing: Transform Your Strategy for Success
Enter the 7 Cs of Marketing—a dynamic framework designed to guide you through the complexities of modern marketing.
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Financial Acumen: The Backbone of Successful Marketing
In today’s competitive business landscape, effective marketing is not just about creative campaigns and catchy slogans; it’s also about maintaining healthy financial equations. In marketing, numbers play a crucial role. Balancing the costs and returns of marketing efforts is vital for sustainable growth and profitability. Here, we explore the key components of healthy financial equations…
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Your Brand Logo Shapes a Strong Market Presence
A well-designed logo serves as a visual entry point to your brand, influencing customer trust and loyalty from the very first glance.
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Brand Equity Struggles in the Ultimate Acid Test
Assessing a brand’s equity is similar to evaluating a plant’s health. The actual measure of a brand’s power is equity, a term that extends beyond financial measures to include the intangible value that a brand has in the hearts and minds of its target audience. But how do you evaluate this illusive quality? Let’s explore…
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Consumer Mind Mapping is the Key to Understanding the Audience
Mind mapping enables consumers to transform abstract ideas into practical insights. Let’s look at how to create this map and make it work for you.
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Packaging Power Shapes Brands with Every Box
Packaging is not just about protecting the product; it’s about creating a memorable experience for the consumer. It is a powerful tool for brand building. Here is how packaging plays a crucial role in brand building.
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