Mindblown: a blog about building brands.
-
7 Cs of Marketing: Transform Your Strategy for Success
Enter the 7 Cs of Marketing—a dynamic framework designed to guide you through the complexities of modern marketing.
-
Financial Acumen: The Backbone of Successful Marketing
In today’s competitive business landscape, effective marketing is not just about creative campaigns and catchy slogans; it’s also about maintaining healthy financial equations. In marketing, numbers play a crucial role. Balancing the costs and returns of marketing efforts is vital for sustainable growth and profitability. Here, we explore the key components of healthy financial equations…
-
Your Brand Logo Shapes a Strong Market Presence
A well-designed logo serves as a visual entry point to your brand, influencing customer trust and loyalty from the very first glance.
-
Brand Equity Struggles in the Ultimate Acid Test
Assessing a brand’s equity is similar to evaluating a plant’s health. The actual measure of a brand’s power is equity, a term that extends beyond financial measures to include the intangible value that a brand has in the hearts and minds of its target audience. But how do you evaluate this illusive quality? Let’s explore…
-
Consumer Mind Mapping is the Key to Understanding the Audience
Mind mapping enables consumers to transform abstract ideas into practical insights. Let’s look at how to create this map and make it work for you.
-
Packaging Power Shapes Brands with Every Box
Packaging is not just about protecting the product; it’s about creating a memorable experience for the consumer. It is a powerful tool for brand building. Here is how packaging plays a crucial role in brand building.
-
Internal Marketing Strengthens Workplace Morale
Internal marketing is more than just a good idea; it is critical for each company that wants to succeed. Discover why it is important for any business.
-
Diwali Celebrations: Supercharge Your Brand’s Visibility!
Diwali is a holiday when families gather, homes are decorated with lighting and rangoli, and the air is filled with the smell of wonderful sweets. It’s an opportunity for brands to build memorable experiences and a stronger relationship with their audience. Here we talk about the festival’s importance to businesses and how they could take…
-
Brand Management Mistakes to Avoid
A brand is more than just a logo or a statement; it represents the complete customer experience. Effective brand management is critical for organisations that want to stand out and develop long-term consumer relationships in today’s competitive marketplace. Avoid these common brand management mistakes.
-
Countering Competitor’s Core Strengths: Dynamic Methods to Excel
Understanding your competitor’s primary capabilities is akin to discovering the secret components in a winning recipe. Here are a few easy methods to know about the core strength of competitors.
Got any blog recommendations?
