When it comes to marketing and brand building, businesses often play it safe with serious and straightforward campaigns. But what if I told you that a good laugh can be the best medicine for business growth?
These 5 hilarious marketing campaigns prove that a sense of humor can be just as effective, if not more, in capturing the attention and loyalty of consumers.
From Blendtec’s viral “Will it Blend?” campaign that blended everything from iPhones to hockey pucks, to Microsoft’s humorous response to Apple’s “I’m a Mac” campaign, these companies show that a little bit of laughter can go a long way in differentiating your brand and making it memorable.
- The “Will it Blend?” campaign by Blendtec, a company that sells high-performance blenders, in which they blended various items such as an iPhone, a hockey puck, and even a crowbar to showcase the power of their blender. https://www.youtube.com/watch?v=lAl28d6tbko
- The “I’m a PC” campaign by Microsoft, in which they used humor to counter Apple’s “I’m a Mac” campaign and show the diversity of people who use Windows computers. https://www.youtube.com/watch?v=KGjnVxZnYmM
- The “Most Interesting Man in the World” campaign by Dos Equis, in which they used a charismatic and humorous character to promote their beer as the choice of the sophisticated and adventurous. https://www.youtube.com/watch?v=sxabQl1BfZ0
- The “Got Milk?” campaign by the California Milk Processor Board, in which they used a humorous and memorable slogan to promote the health benefits of milk. https://www.youtube.com/watch?v=1K4bL4vSv4Q
- The “Can you hear me now?” campaign by Verizon, in which they used a humorous and relatable character to showcase the reliability of their network. https://www.youtube.com/watch?v=Z5L3qyUaU6Q
- Bonus
- The “Budweiser Frogs” campaign by Budweiser, in which they used a humorous and catchy jingle to promote their beer. https://www.youtube.com/watch?v=2Vv-BfVoq4g
So the next time you’re brainstorming marketing strategies, don’t be afraid to think outside the box and inject some humor into the mix. After all, who doesn’t love a good laugh? And if these examples are anything to go by, it could be the key to unlocking your business’s full potential.